About Sanggol® | Expert Sleep & Pregnancy Comfort Since 2014

About Sanggol®

Expert solutions for sleep and pregnancy comfort, thoughtfully designed since 2014.

Founded in 2014 as Sanggol®, we began with a simple goal: to create pregnancy pillows that genuinely improve comfort and sleep. As we listened to our customers and refined our designs, one thing became clear — the need for proper body support and restful sleep doesn’t end with pregnancy. Many people struggle to get comfortable at night, and everyone deserves better sleep.

That understanding shaped our journey. Today, Sanggol®designs and produces premium body and sleep support pillows for pregnancy, recovery, side sleeping, and everyday comfort — including our Sanggol® U-shaped pregnancy pillow for maternity body support in pregnancy and full body sleep support , the J-shaped body pillow for sleeping and our boomerang-shaped (C-shaped) pillow for nursing and sleep support.

Every pillow that carries the Sanggol® name reflects our commitment to quality. From design through to manufacturing, we retain full control to ensure each product meets our standards for comfort, durability, and thoughtful design. We continually review materials, construction, and form — refining our products so they perform as they should, night after night.

Our body pillows are designed to address three of the most common sleep-related challenges:

Problem 1 – Insufficient Sleep

Poor sleep affects physical health, mental wellbeing, and daily life. Our body pillows are intentionally designed to support natural sleep positions, helping to reduce discomfort and promote deeper, more restorative rest through better alignment and full-body support.

Problem 2 – Discomfort During Pregnancy

Pregnancy brings physical changes that can make sleep increasingly difficult. Our pregnancy pillows are thoughtfully shaped to support the body as it changes, helping expectant mothers find more comfortable positions and enjoy better-quality sleep throughout pregnancy.

Problem 3 – Problems with Cheap Pillows

Low-quality body pillows often lose shape quickly and fail to provide consistent support. Sanggol pillows are designed to balance durability, comfort, and value — offering a long-lasting alternative that supports the body properly without compromise.

ABOUT US – WHO WE ARE

Based in the United Kingdom, Sanggol® is a small but dedicated independent brand. Proudly trademarked in the UK, Europe, and the USA, we specialise in high-quality  and long lasting body pillows designed for real-world comfort — including J-shaped pillows for side sleepers, memory foam neck pillows, luxurious duck down pillows, U-shaped pregnancy pillows, and C-shaped pillows for nursing and sleep.

After establishing ourselves as best sellers on Amazon UK and Europe, we made a conscious decision to move away from marketplaces and sell exclusively through our own website. This allows us to maintain closer relationships with our customers, greater control over product standards, and a more transparent shopping experience. Today, Sanggolcomfort.com serves customers in the UK and internationally, supported by strategic global warehousing partnerships for efficient delivery.

Your comfort is our priority, and your trust is something we work hard to earn. Every product is created with care, tested through real use, and refined with customer feedback in mind — so you can shop with confidence and sleep more comfortably.

WHO WE SERVE

1. Pregnant Women:
   Our pregnancy pillows are designed to provide essential support during pregnancy, helping expectant mothers achieve more comfortable and restful sleep.

2. Individuals Seeking Better Sleep and Body Support:
   Ideal for those recovering from injury, managing discomfort, or simply seeking improved sleep quality through better body alignment and support.

3. Mothers from Pregnancy Through Nursing:
   Our C-shaped body pillow and U-shaped pregnancy pillows are designed to support both pregnancy and nursing, providing continuity of comfort through every stage.

4. Side Sleepers:
   The Sanggol® J-shaped pillow is particularly suited to side sleepers who benefit from targeted support without excess bulk.

5. Customers Who Value Quality and Longevity:
   Our products are designed for those who prefer well-made, thoughtfully designed sleep solutions over cheaper, short-lived alternatives.

6. A Global Audience:
   With worldwide availability through our website and international fulfilment partners, Sanggol supports customers wherever better sleep is needed.

7. Customers Who Prefer Buying Direct from the Brand:
   Many of our customers value purchasing directly from Sanggol®rather than through third-party marketplaces, allowing for a more personal and transparent experience.

Happy Shopping!